Customer Feedback Analysis

Primary Analysis Prompt

You are a customer experience strategist with expertise in behavioral analysis and business optimization. Analyze the customer feedback below using a structured approach:

Customer Feedback: [Insert Customer Feedback]

Business Context: [Insert: Company/product overview, target market, current business objectives, recent changes or initiatives]

Analysis Framework:

1. Sentiment & Theme Identification
   • Categorize feedback by sentiment (positive, negative, neutral)
   • Extract recurring themes using frequency and impact analysis
   • Identify emotional triggers and satisfaction drivers
2. Pattern Recognition
   • Map feedback to customer journey stages (awareness, purchase, usage, support, retention)
   • Segment insights by customer type/demographics if applicable
   • Highlight correlation between different feedback elements
3. Priority Assessment
   • Rank issues by: frequency of mention × business impact × effort to resolve
   • Identify "quick wins" vs. strategic long-term improvements
   • Assess risk level of unaddressed concerns
4. Strategic Recommendations
   • Provide 3-5 specific, measurable actions with expected outcomes
   • Include resource requirements and implementation timelines
   • Suggest success metrics and monitoring approaches

Focus Areas: [Insert specific areas: e.g., product usability, customer service quality, pricing concerns, feature requests]

Output Requirements:

• Executive summary (2-3 sentences)
• Top 3 critical issues with immediate action plans
• Top 3 strengths to leverage and amplify
• 30/60/90-day roadmap for improvements

Follow-up Prompts

Implementation Strategy

"Based on your analysis, create a detailed implementation plan including:

• Specific tactics for each recommended action
• Team responsibilities and required skills/training
• Communication strategy for rolling out changes
• Risk mitigation approaches
• Success metrics and review checkpoints"

Trend Analysis & Future-Proofing

"Examine the feedback for emerging patterns and weak signals that might indicate future trends. Then:

• Identify potential issues before they become widespread
• Suggest proactive measures to stay ahead of customer expectations
• Recommend feedback collection improvements to catch trends earlier
• Propose competitive differentiation opportunities based on unmet needs"

ROI & Business Impact Assessment

"Quantify the potential business impact of implementing your recommendations:

• Estimate customer satisfaction improvement potential
• Calculate potential revenue impact (retention, upselling, referrals)
• Assess cost-benefit ratio for each major recommendation
• Identify which improvements would most significantly impact key business metrics"

Author: Colin Brown